Specialist support
Keep the client. Bring in the feed expertise only when you need it.Find where the buying journey leaks revenue, then prioritise what to test or fix.Challenge the recommendation before you commit the budget.Find where the Merchant Center problem actually starts.Google Merchant Center & product-feed consultancyFix the product-data system, not just the next feed error.Turn every improvement opportunity into one sequenced plan.Main pages
Use FifteenFold when the problem goes deeper than the website. The advice is backed by 20+ years of digital experience, including extensive ecommerce work and senior experience at Google across Shopping & Commerce, Merchant Center, Local Inventory and enterprise product-data strategy.
Start with the symptom
Choose the closest problem. The first job is diagnosis, not forcing you into a pre-selected service.
Enterprise experience. Direct access.
FifteenFold can work from the commercial decision through to the implementation detail. That means we can help an executive frame the investment, challenge a roadmap with a director or VP, work through architecture with a CTO, and get into feeds, data and delivery with developers.
Fashion, luxury, consumer retail, marketplaces, industrial B2B, omnichannel and enterprise commerce.
Fashion, luxury, consumer retail, marketplaces, industrial B2B, omnichannel and enterprise commerce. Client and employer brand names are intentionally not published here.
Enterprise ecommerce, Shopping, product data and digital work across recognised UK and global brands.
Selected professional experience behind FifteenFold, spanning ecommerce, retail and Google Shopping environments.
Across the organisation
Useful when the real problem crosses teams and nobody owns the whole journey.
Selected results from previous professional roles, not FifteenFold client case studies.
Agency proposal, platform migration, feed provider, rebuild or ecommerce roadmap? We can independently challenge the recommendation, identify what is missing and tell you where the budget is most likely to make a difference.
What the work looks like
Representative deliverables show the level of thinking and structure involved. They are illustrative, not invented client results.
Group warnings, disapprovals and data quality issues into a smaller number of fixable workstreams.
Connect commercial impact, technical dependencies and ownership so the next action is obvious.
Use mobile hierarchy, product certainty, proof and checkout friction to build a prioritised test plan.
Specialist assignments
This capability comes from years spent working on Google Shopping & Commerce, major EMEA feed implementations and enterprise product-data operations. Merchant Center is not treated as another SEO add-on.
These are deeper entry points where our product-data, Google and delivery experience becomes particularly useful.
Disapprovals, feed structure, identifiers, attributes, transformations and source-data quality.
Explore specialist service →02Discovery, categories, PDPs, mobile buying, trust, basket and checkout diagnosis.
Explore specialist service →03Commercial priorities, technical dependencies, stakeholders and delivery sequencing.
Explore specialist service →Consultancy is useful when the team knows something is wrong but the solution is still debatable.
Start with the business model, customer and goal. We can help shape the website, ecommerce, content, visibility and delivery brief before choosing technology.
Audit discovery, PDPs, product data, mobile buying, checkout and traffic quality before another rebuild.
Separate source-data problems from channel settings and prioritise the issues that materially affect visibility.
Turn backlog, dependencies and stakeholder requests into a delivery roadmap the team can execute.
Independent review of proposals, migrations and expected outcomes before more budget is committed.
Choose the right starting point
Use the specialist route when you already know where the issue sits. If you do not, start with the smallest diagnostic step.
Find out where we would investigate first before paying for a deeper audit.
Start free triage → SpecialistDiagnostics, source-vs-channel analysis, feed rules, identifiers, Local Inventory and operating models.
Explore → Before major spendChallenge a rebuild, migration, agency proposal or major ecommerce decision before committing budget.
Explore → For agenciesWhite-label or direct specialist depth without your agency having to build another permanent capability.
Explore → CatalogueTaxonomy, attributes, variants, identifiers, source ownership and channel readiness.
Explore → ConversionFind journey friction, build hypotheses and prioritise changes before another redesign.
Explore → PrioritiesTurn competing commercial, customer and technical priorities into an executable sequence.
Explore →Start with one focused problem, a structured audit, a roadmap or ongoing senior support.
One problem, one session, written next steps.
A structured review of a website, store, Merchant Center account or product feed.
A prioritised delivery plan when several teams, channels or dependencies need aligning.
Senior support for teams that need experienced digital, ecommerce or product-data input without another full-time hire.
No. Consultancy covers websites, ecommerce, product data, Google visibility, conversion, platform decisions and optimisation roadmaps. Product feeds and Merchant Center are specialist strengths, not the whole offer.
Yes. Merchant Center, Google Shopping feeds, product data quality, feed rules, disapprovals and catalogue structure are specialist areas.
Yes. We can turn commercial requests, technical dependencies and stakeholder priorities into a practical sequence with clear decisions and next actions.
Yes. We can provide an independent second opinion on a proposal, migration, feed implementation, ecommerce strategy or delivery plan before you commit more budget.
Yes. Consultancy can be a one-off intervention or ongoing senior support alongside ecommerce, marketing, product or technical teams.
Tell us what is happening, what has already been tried and what decision you are facing. We will recommend the most sensible starting point.
A clearer next move
Tell Shahid what you want to improve. We can help you decide what needs changing, what is worth keeping and where to focus next.
Talk to Shahid ↗Pricing & what is included