Advice
Strategy session
fixed price£195
One problem, one session, written next steps.
- 60-minute session
- Written priorities
Main pages
Fix the buying journey and the catalogue behind it.
We work across ecommerce UX, product data, Merchant Center, feeds and conversion, combining storefront thinking with hands-on Google Shopping & Commerce and enterprise feed experience.
Explore next
Specialist ecommerce routes
Related routeEcommerce website designNew Shopify and WooCommerce stores built around the buying journey.Explore →Related routeShopify consultancyExisting Shopify stores: CRO, catalogue, feeds and operating decisions.Explore →Related routeEcommerce CROFind friction across discovery, PDP, basket and checkout.Explore →Related routeMerchant Center & feedsDiagnose product-data and channel problems beyond the storefront.Explore →
Ecommerce work
Stores, catalogues and buying decisions.
Four examples where structure and product information mattered as much as the visual design.
Mr PhonesEcommerce UX, catalogue systems, eBay templates, automationBuild the experience around confidence: strong catalogue discovery first, then clear certification and Device Passport detail when the customer reaches a specific item.View case study
Wellness ecommerce conceptBrand, ecommerce UX, catalogue architectureOrganise discovery around goals, proof and routines so the range feels curated rather than overwhelming.View case study
B2B printer supplies storeCompatibility finder, repeat ordering, B2B ecommerceHelp customers find the right cartridge once, save the printer and make the next order faster.View case study
Muslim-friendly travel platformProposition, package model, search and filtersBuild trust around the package itself, with useful evidence for the things travellers actually compare before booking.View case studyStorefront to source data
Most agencies stop at the website. We can follow the problem underneath it.
A beautiful storefront can still underperform when the catalogue, feed or channel logic underneath it is weak. FifteenFold can work across the customer-facing journey and the product-data systems feeding it.
Commercialgrowth, margin, priorities
UX & CROdiscovery, PDP, checkout
Cataloguetaxonomy, variants, identifiers
Feedsrules, attributes, transformations
Merchant Centerquality, eligibility, diagnostics
ChannelsShopping, Local Inventory, marketplaces
Where the sale gets lost.
We work through the journey in order so a redesign is not used as a substitute for diagnosis.
Arrival
Is the right traffic landing on the right page?
Discovery
Can people narrow the range through search, taxonomy and filters?
Product
Does the PDP answer the questions required to choose with confidence?
Basket
Do stock, delivery or returns introduce surprise?
Checkout
How many fields, steps and payment barriers stand between intent and order?
Return visit
Can reordering and post-purchase journeys create a reason to come back?
Specialist depth
Some of the most expensive ecommerce problems never appear on the storefront.
FifteenFold brings hands-on Google Shopping & Commerce and enterprise feed experience to the data underneath the store: titles, attributes, identifiers, variants, availability and channel logic.
- Catalogue qualityTitles, attributes, taxonomy and variant structures customers can actually filter and compare.
- Product feedsChannel-ready data for Google Shopping, free listings, Meta and marketplaces.
- Merchant CenterDisapprovals, warnings, landing-page mismatches, shipping settings and account issues.
- IdentifiersAccurate GTINs, MPNs and brand values that help platforms understand products reliably.
- Availability and priceSource, feed and landing page aligned closely enough to avoid stale or conflicting data.
Not sure if the problem is UX, the feed or the catalogue?
Start with the commercial symptom. We can work out which layer deserves attention first.
Ecommerce pricing
A clean small catalogue is very different from a migration, marketplace programme or data-quality project. The scope is agreed before work starts.
Diagnose
Detailed audit
from£395
A structured review of a website, store, Merchant Center account or product feed.
- Evidence-led findings
- Issues in priority order
- Written recommendations
Sell online
Ecommerce store
from£1,495
A Shopify or WooCommerce store, set up properly.
- Store and collection structure
- Core product and attribute setup
- Mobile buying journey
- Tracking and launch checks
- Catalogue scope agreed before build
Ecommerce questions
Do you only build new ecommerce stores?
No. Existing stores can be audited and improved without a rebuild when the platform is still fit for purpose.
Do you work with Shopify and WooCommerce?
Yes. We also advise around broader ecommerce and catalogue decisions, including Magento / Adobe Commerce experience where relevant.
Can you fix Merchant Center or feed problems without rebuilding the store?
Yes. Feed, identifier, taxonomy, price and availability issues can often be worked on independently of the storefront.
How do you price large catalogues?
Catalogue size, variants, integrations, migrations and data quality are scoped before the project because they change the workload materially.
Not sure whether the problem is UX, data or the platform?
Start with the commercial symptom. We will work out where the issue actually sits before recommending the work.
More about this route +
A clearer next move
Bring us the problem.
We’ll work out the route.
Tell Shahid what you want to improve. We can help you decide what needs changing, what is worth keeping and where to focus next.
Talk to Shahid ↗Pricing & what is included