Case study
Wellness ecommerce concept
Health and wellness ecommerce · Premium wellness retailer · Brand, ecommerce UX, catalogue architecture
The business
Wellness ecommerce concept is a wellness ecommerce concept covering nutrition, supplements, recovery and related categories, with discovery organised around goals rather than only product type.
What needed solving
A broad wellness catalogue risks becoming another generic supplement shop when discovery is organised only by product type.
What we prioritised
Organise discovery around goals, proof and routines so the range feels curated rather than overwhelming.
What was built
The work followed the decision, not the other way around.
We developed the brand direction, shop-by-goal architecture, routine finder, product-proof framework and product-information hierarchy with mobile as a core buying journey.
- 01Shop by goal
- 02Routine finder
- 03Structured product proof
Scope
- Brand strategy
- Ecommerce UX
- Category architecture
- Routine finder
- Product proof
- Product data
Industry context
Why this type of project needs different thinking.
Wellness ecommerce can become generic very quickly. Goal-led discovery, proof, routines, subscriptions and clear product information can make a broad catalogue feel more intentional and easier to navigate.
Project FAQs
Questions this work helps answer.
Why organise products around goals?
Customers may start with what they want to achieve rather than knowing the exact category or product.
How does product data affect the storefront?
Attributes, variants and structured information influence filtering, product comparison and external channels as well as the PDP itself.
Current state: FifteenFold Lab prototype. No traffic, ranking, conversion or revenue result is claimed unless it has been measured and approved.
Why this work matters
The thinking behind the interface.
SituationThe customer problem
A broad wellness catalogue becomes difficult when customers have to understand the internal category structure first.
ChangedWhat we prioritised
We organised discovery around goals, routines, proof and clearer product relationships.
Why it matteredCommercial consequence
The range becomes easier to browse while still supporting catalogue depth and repeat purchase.
DemonstratesRelevant capability
Premium ecommerce architecture combining merchandising, product data and customer intent.
More work
Different sectors, different customer decisions.
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Consumer electronics ecommerceEcommerce UX, catalogue systems, eBay templates, automationBuild the experience around confidence: strong catalogue discovery first, then clear certification and Device Passport detail when the customer reaches a specific item.View case studyHave a similar problem?
Show us what is not working. We will recommend the smallest sensible route before suggesting a larger build.
More about this route +
THE APPROACHOrganise discovery around goals, proof and routines so the range feels curated rather than overwhelming.
A clearer next move
Bring us the problem.
We’ll work out the route.
Tell Shahid what you want to improve. We can help you decide what needs changing, what is worth keeping and where to focus next.
Talk to Shahid ↗Pricing & what is included