Case study
Automotive decision platform
Automotive digital products · Decision and comparison platform · Product strategy, decision logic, web UX
The business
Automotive decision platform is a decision-tool concept designed to help a driver think through a repair-versus-change decision before being pushed into a sales route.
What needed solving
Drivers facing a big repair bill need a neutral way to compare repairing the car with changing it.
What we prioritised
Make the decision itself clear, show the assumptions and put useful evidence before a sales route.
What was built
The work followed the decision, not the other way around.
We shaped the proposition, decision logic, results layout and evidence model, then refined the journey around a fast answer rather than a conventional lead form.
- 01Decision tool before promotion
- 02Assumptions made visible
- 03Mobile-first result journey
Scope
- Product strategy
- Decision logic
- UX
- Evidence model
- Mobile journey
Industry context
Why this type of project needs different thinking.
Automotive platform design is not the same as dealer web design. The useful product here is the decision itself, so assumptions, evidence, results and next-step logic need to be clear enough to build trust.
Project FAQs
Questions this work helps answer.
Why is this not positioned as car-dealer web design?
The project is a decision platform rather than a dealership website, so forcing it into a dealer keyword would misrepresent the work.
What does the project demonstrate?
Product strategy, decision logic, evidence design and a mobile-first results journey.
Current state: FifteenFold Lab concept. No traffic, ranking, conversion or revenue result is claimed unless it has been measured and approved.
Why this work matters
The thinking behind the interface.
SituationThe customer problem
A high-cost repair can push a customer into a rushed sell-or-change decision.
ChangedWhat we prioritised
We framed the product around repair, sell and change options with visible assumptions and evidence.
Why it matteredCommercial consequence
The experience gives the decision value before introducing a commercial route.
DemonstratesRelevant capability
Product strategy, decision logic and useful-first UX for high-consideration choices.
More work
Different sectors, different customer decisions.
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Recovery & wellbeing clinic websiteWordPress, booking journey, local searchReorganise the site around what people feel and how they book, rather than asking them to understand treatment terminology first.View case studyHave a similar problem?
Show us what is not working. We will recommend the smallest sensible route before suggesting a larger build.
More about this route +
THE APPROACHMake the decision itself clear, show the assumptions and put useful evidence before a sales route.
A clearer next move
Bring us the problem.
We’ll work out the route.
Tell Shahid what you want to improve. We can help you decide what needs changing, what is worth keeping and where to focus next.
Talk to Shahid ↗Pricing & what is included