Case study
Mr Phones
Consumer electronics retail · Online phone and electronics retailer · Ecommerce UX, catalogue systems, eBay templates, automation
The business
Mr Phones sells new and customer-return mobile devices online, where product condition, battery health, warranty, configuration and trust can materially affect the buying decision.
What needed solving
Pre-owned technology creates extra buying questions around condition, certification, warranty, battery, configuration and whether the exact device can be trusted.
What we prioritised
Build the experience around confidence: strong catalogue discovery first, then clear certification and Device Passport detail when the customer reaches a specific item.
What was built
The work followed the decision, not the other way around.
We shaped the catalogue, category discovery, filters, certified pre-owned proposition and Device Passport around buying confidence, then connected the wider retail workflow with marketplace presentation, eBay templates and automation.
- 01Certified pre-owned catalogue
- 02Device Passport and condition proof
- 03Website → marketplace → automation workflow
Scope
- Ecommerce UX
- Device Passport
- Catalogue structure
- Condition grading
- eBay listing template
- Custom automation plugin
- Product data
Industry context
Why this type of project needs different thinking.
Electronics ecommerce is information-heavy. Pre-owned and customer-return devices add questions that do not exist on a simple new-product catalogue, so filters, specifications, grading, battery, warranty and exact-device evidence need to work together.
Project FAQs
Questions this work helps answer.
Why does a pre-owned phone store need more product detail?
The customer is evaluating the exact device as well as the model, so condition, battery, warranty and trust information need to reduce uncertainty.
Why connect marketplace work to the website project?
The catalogue and product data often feed several selling channels, so consistency across the website, eBay and automation matters operationally.
Current state: Client work · in progress. No traffic, ranking, conversion or revenue result is claimed unless it has been measured and approved.
Why this work matters
The thinking behind the interface.
SituationThe customer problem
Higher-value devices need more trust than a generic product grid can provide.
ChangedWhat we prioritised
We strengthened catalogue discovery and surfaced condition, battery, warranty and device evidence closer to the choice.
Why it matteredCommercial consequence
Customers can understand the exact item they are buying before reaching checkout.
DemonstratesRelevant capability
Consumer-electronics ecommerce where catalogue clarity and product confidence drive conversion.
More work
Different sectors, different customer decisions.
Automotive decision platformProduct strategy, decision logic, web UXMake the decision itself clear, show the assumptions and put useful evidence before a sales route.View case study
Air conditioning service websitePositioning, service architecture, customer journeySell the survey, the installation standard and the aftercare, not just the hardware.View case study
Recovery & wellbeing clinic websiteWordPress, booking journey, local searchReorganise the site around what people feel and how they book, rather than asking them to understand treatment terminology first.View case studyHave a similar problem?
Show us what is not working. We will recommend the smallest sensible route before suggesting a larger build.
More about this route +
THE APPROACHBuild the experience around confidence: strong catalogue discovery first, then clear certification and Device Passport detail when the customer reaches a specific item.
A clearer next move
Bring us the problem.
We’ll work out the route.
Tell Shahid what you want to improve. We can help you decide what needs changing, what is worth keeping and where to focus next.
Talk to Shahid ↗Pricing & what is included