Product data & catalogue consultancy
Fix the product-data system, not just the next feed error.
Titles, attributes, identifiers, variants, taxonomy, price and availability feed the website and external channels at the same time. The objective is a clear source of truth, channel-ready structure and ownership model, not another layer of manual fixes.
Architecture
Understand where the data originates, who owns it and how each channel changes it.
Map ownership
Identify the ERP, PIM, ecommerce platform, supplier file or manual source for every critical attribute.
Structure products consistently
Review categories and product types so the storefront and external channels receive a coherent hierarchy.
Define what good data looks like
Document required and commercially useful attributes by product family instead of using one generic field list.
Protect parent / child logic
Make size, colour, storage, pack, material or configuration relationships consistent across systems.
Audit GTIN, MPN and brand
Distinguish missing data from genuinely identifier-exempt products and prevent invalid substitutions.
Control feed rules
Keep a rule register and decide which transformations are legitimate channel adaptation versus source-data debt.
Deliverables
Leave with a data operating model your teams can maintain.
Good fit
When the same data problem appears in several places.
- Large or growing catalogueManual fixes no longer scale.
- Multi-channel retailWebsite, Shopping and marketplaces disagree.
- Migration / replatformCatalogue structure needs to survive the move.
- Repeated disapprovalsChannel symptoms keep returning.
- Unclear ownershipNo team can say which system is authoritative.
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Related ecommerce expertise
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A clearer next move
Bring us the problem.
We’ll work out the route.
Tell Shahid what you want to improve. We can help you decide what needs changing, what is worth keeping and where to focus next.
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