Ecommerce, catalogue UX & Device Passport
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Different businesses. Different problems. No template answer.
The visual style changes because the customer, buying decision and operational reality change. Each case shows what we were trying to solve, the decisions behind the interface and the wider digital thinking around it.
The capability behind the screen
Mr Phones
Ecommerce, catalogue UX & Device Passport
Catalogue discovery, product confidence and operational detail connected with the buying journey.
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Compatibility discovery & repeat ordering
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Healthcare CRO & booking UX
Product discovery & purchase UX
SaaS & product-data workflows
Local SEO & booking conversion
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Service clarity & enquiry journeys
Content hierarchy & client enquiries
Architecture & project enquiries
Programme discovery & conversion
Menus, venue identity & reservations
Product detail & confident purchasing
Beauty services & booking UX
Selected work
Built around the decision the customer needs to make.
Websites, ecommerce journeys and digital products across local services, retail, travel and specialist platforms.
Automotive decision platformProduct strategy, decision logic, web UXMake the decision itself clear, show the assumptions and put useful evidence before a sales route.View case studyAir conditioning service websitePositioning, service architecture, customer journeySell the survey, the installation standard and the aftercare, not just the hardware.View case studyMr PhonesEcommerce UX, catalogue systems, eBay templates, automationBuild the experience around confidence: strong catalogue discovery first, then clear certification and Device Passport detail when the customer reaches a specific item.View case studyHerts CuppingWordPress, booking journey, local searchReorganise the site around what people feel and how they book, rather than asking them to understand treatment terminology first.View case studyB2B printer supplies storeCompatibility finder, repeat ordering, B2B ecommerceHelp customers find the right cartridge once, save the printer and make the next order faster.View case studyMuslim-friendly travel platformProposition, package model, search and filtersBuild trust around the package itself, with useful evidence for the things travellers actually compare before booking.View case studyWellness ecommerce conceptBrand, ecommerce UX, catalogue architectureOrganise discovery around goals, proof and routines so the range feels curated rather than overwhelming.View case study
What changes project to project
The design follows the business, not the other way round.
We do not try to make a clinic, air-conditioning company, electronics retailer and travel platform look as if they came from the same template.
- The customer questionWhat are they trying to decide, compare, understand or trust before they act?
- The proofReviews, exact-item detail, credentials, verification, pricing, guarantees and other evidence need different emphasis in different markets.
- The route through the siteA service business may need symptom-led discovery. Ecommerce may need filters, certainty and product data. A new platform may need to teach the decision itself.
- The operational realityForms, bookings, feeds, marketplaces, admin, mobile behaviour and handover are part of the design when they affect how the business runs.
Browse by business problem
Different sectors. Recurring commercial problems.
The strongest connection between projects is not the visual style. It is the decision the customer or business needs the digital experience to make easier.
Enquiries
Explain a technical service
Turn complexity into a clearer survey or quotation journey.
CommerceMake product choice safer
Use catalogue structure, filters and proof to reduce uncertainty.
Local trustMove research towards booking
Connect service explanation, credibility, local relevance and action.
Product strategyDesign the decision itself
Make logic, evidence and next steps useful before monetisation.
Industry context
See how the buying journey changes by sector.
These pages connect real project decisions to the industries where that experience is useful.
Web Design for Trades & Construction
Web design and digital guidance for builders, installers and trades businesses across Hertfordshire and the UK. Make it…
Explore industryWeb Design for Air Conditioning & HVAC
Air conditioning is technical. Your website should not feel technical to the customer. FifteenFold helps HVAC businesses make…
Explore industryWeb Design for Clinics & Wellbeing Businesses
A clinic website has to do more than list treatments. It needs to help somebody understand whether the…
Explore industryWhat stays consistent
Care shows up in the decisions behind the screen.
The common thread is not a visual style. It is the amount of thinking that happens before and after the pixels.
- Problem before layoutWe try to understand what is actually costing clarity, trust, enquiries or sales before deciding what to build.
- Mobile earlyThe real phone journey is considered from the start rather than compressed after desktop is finished.
- Clarity over clevernessThe interface should make the next decision easier, not make the agency look inventive at the customer's expense.
- Nothing hidden behind jargonImportant choices, trade-offs and limitations are explained so the client can make an informed decision.
- After launch mattersMeasurement, search visibility, product data, updates and ongoing ownership are considered where they materially affect success.
Need help shaping the brief?
You can come to us before you know what the project is.
If all you know is “we need to look more established”, “our website is not working”, “we want to sell online” or “we have an idea but no clue where to start”, that is enough for a first conversation. Scoping and prioritisation are part of the service.
Work questions
How we approach work before the visual design starts.
Do all FifteenFold websites use the same template?
No. The customer decision, proof, service model and operational requirements determine the structure and visual approach.
Can you improve an existing website instead of starting again?
Yes. Existing websites can be reviewed and improved where the platform and underlying structure are worth keeping.
Can you help shape the project before design starts?
Yes. Research, scoping, prioritisation and brief shaping can happen before any build is recommended.
Want something at this level for your business?
Bring us the business problem, even if the brief is still rough. We will help work out whether the sensible answer is a fix, a build, consultancy or something smaller.
Deeper project evidence
See how a real client website changed through repeated UX, CRO and SEO work.
Herts Cupping is a useful example because the project was not a single homepage design. It evolved across positioning, mobile journeys, service architecture, booking, local search and content.
More about this route +
A clearer next move
Bring us the problem.
We’ll work out the route.
Tell Shahid what you want to improve. We can help you decide what needs changing, what is worth keeping and where to focus next.
Talk to Shahid ↗Pricing & what is included