Ecommerce & online retail
Ecommerce websites for retailers that need more than a storefront.
Good ecommerce sits across the buying journey and the catalogue underneath it. FifteenFold works across UX, product discovery, product data, Merchant Center, feeds, marketplaces, CRO and the operational decisions connecting them.
The buying decision
A retailer can lose the sale before the customer reaches checkout.
Search, filters, category structure, variant logic, product information, trust, delivery and price all shape whether the right product feels easy to find and safe to buy. A visual redesign will not fix a catalogue that customers cannot understand.
Project evidence
Different catalogues create different buying problems.
The point is not to force every retailer into one ecommerce template. These projects show why the discovery model, trust system and data structure have to follow the product and customer decision.
Mr Phones
Catalogue discovery, condition grading, battery, warranty and Device Passport thinking for higher-consideration electronics.
View case study →B2B printer supplies store
Printer-first discovery, compatibility confidence and repeat-order journeys where the customer often knows the machine before the product code.
View case study →Wellness ecommerce concept
Goal-led discovery, routines, product proof and structured catalogue thinking for a broad premium wellness range.
View case study →Below the storefront
The catalogue has to work for the website and the channels around it.
For retailers using Google Shopping, marketplaces or multiple sales channels, product data becomes part of acquisition as well as onsite UX. Weak identifiers, inconsistent variants or stale availability can create problems in several places at once.
Catalogue structure
Decide which system owns titles, attributes, identifiers, variants, price and availability.
Feed & channel logic
Use channel rules deliberately rather than allowing them to become permanent patches for weak source data.
Customer & channel performance
Connect catalogue quality, Merchant Center diagnostics, search visibility and conversion work to a prioritised backlog.
Relevant retailers
Useful where product choice, data quality or repeat buying materially affects the sale.
Specialist retail
Products need explanation, filtering, compatibility or confidence before the customer can choose.
Large catalogues
Taxonomy, search, filters and structured product data matter as much as visual design.
B2B ordering
Saved products, repeat ordering, account logic and operational speed can be more important than inspiration-led browsing.
Multi-channel retail
The same catalogue needs to remain dependable across the website, Shopping, marketplaces and other destinations.
Based in St Albans. Ecommerce work can be delivered UK-wide.
Local proximity is useful when a Hertfordshire business wants direct senior access, but the ecommerce, product-data and consultancy work is not geographically limited.
Questions
Ecommerce website questions.
Do you only build new ecommerce stores?
No. Existing stores can be audited and improved when the platform is still suitable. A rebuild is not automatically the first recommendation.
Can you work on product data without redesigning the storefront?
Yes. Catalogue, Merchant Center and feed problems can often be diagnosed and improved independently of a website redesign.
Do you work with Shopify and WooCommerce?
Yes. FifteenFold also has broader ecommerce and Magento / Adobe Commerce experience where platform and catalogue decisions require it.
Can you help if we already have a PPC or development agency?
Yes. We can work alongside existing teams, provide a second opinion or handle the specialist Merchant Center, feed, catalogue or CRO layer.
More about this route +
A clearer next move
Bring us the problem.
We’ll work out the route.
Tell Shahid what you want to improve. We can help you decide what needs changing, what is worth keeping and where to focus next.
Talk to Shahid ↗Pricing & what is included