Ecommerce Traffic but Sales Are Down: What to Audit First
I do not jump straight to a redesign. I work through discovery, category pages, product choice, product data, trust and checkout in that order.
Read guideInsight hubs
Ecommerce strategy & CRO guides
Product discovery, Shopify planning, PDPs, mobile buying journeys and conversion diagnosis.
01
Feed rules vs source data: when to transform and when to fix upstream
↗02Google Shopping product title optimisation: build titles from product truth, not keyword stuffing
↗03GTIN, MPN and brand in Merchant Center: how to audit product identifiers properly
↗04Merchant Center disapprovals: how to find the real root cause
↗05Merchant Center price and availability mismatches: what to check first
↗06Merchant Center & Product Feed Health Checklist
↗07Product Data Cleanup Before Performance Max: What to Fix First
↗08Why product data can hold back ecommerce before ad spend does
↗09Google Merchant Center Feed Optimisation: Titles, GTINs, Attributes and Product Data
↗10Shopify Is a Platform, Not an Ecommerce Strategy: What to Plan First
↗11Ecommerce Traffic but Sales Are Down: What to Audit First
↗12Why Ecommerce Growth Can Stall Even When Traffic Looks Healthy
↗Shopify Is a Platform, Not an Ecommerce Strategy: What to Plan First
The decisions that matter before a Shopify build: catalogue architecture, discovery, mobile PDPs, product data, integrations and measurement.
Read guideGoogle Merchant Center Feed Optimisation: Titles, GTINs, Attributes and Product Data
Product data sits behind your store, Google Shopping and marketplaces. When it is inconsistent, customers and platforms both get a poorer version of the catalogue.
Read guideRelated project evidence
Mr Phones
Build the experience around confidence: strong catalogue discovery first, then clear certification and Device Passport detail when the customer reaches a specific item.
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